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Intimate Care: What you don’t see but what truly matters

For Your Body and For the Planet
  • Pura Fons Blog
  • Intimate Care: What you don’t see but what truly matters
  • November 7, 2025 by
    Intimate Care: What you don’t see but what truly matters
    Isabela

    For decades, intimate hygiene has been treated as taboo.

    In commercials, everything is about “freshness,” “purity,” and “delicate scents.”

    But rarely do we stop to ask what exactly we are placing, day after day, in direct contact with one of the most absorbent and sensitive areas of the body.

    Today, more and more women are beginning to ask the question that should have always been obvious:

    What’s really inside the products we use every month?


    An Intimate Topic, Deeply Connected to the Environment

    The female body is not just a biological system, it’s an ecosystem in itself.

    The vaginal flora, made up of beneficial bacteria, maintains a delicate balance that can easily be disrupted by chemicals, synthetic fragrances, and plastic materials.

    Most conventional pads and tampons contain plastic, dioxins (from chlorine bleaching), pesticide residues from conventional cotton, and artificial perfumes.

    All of this comes into direct contact with the vaginal mucosa, a tissue that absorbs substances 10 to 20 times faster than regular skin.

    The effects can be subtle, but real: dryness, irritation, recurring infections, hormonal imbalance.

    And yet, these things are rarely talked about.

    Too rarely.

    At the same time, what remains invisible to the body becomes painfully visible in the environment.

    Millions of pads and tampons are thrown away each year, each containing 2 to 4 grams of plastic.

    That adds up to thousands of tons of plastic waste, every single year, from menstrual products alone.

     No one sees it, but the planet does


    woman standing next to pink wall while scratching her head


    When Shame Becomes an Obstacle

    Women have been taught not to talk about menstruation, discharge, or the needs of their own bodies.

    To hide, to perfume, to “control.”

    But this silence has allowed companies to create products that promise discretion, not health.

    Behind that “fresh” scent often hides a mix of substances that disrupt the body’s natural harmony.

    And this culture of silence has taught us to accept irritation as normal, odor as shameful, and pain as a sign of strength.

    Our bodies don’t need to be masked.

    They need to be listened to.


    Woman holding flower


    What Conscious Intimate Care Really Means

    Conscious intimate care is about informed, gentle, and respectful choices — for your body and for nature. It’s not only about switching products; it’s about changing the way we see this part of our health.

    It means choosing pads and tampons made of 100% organic cotton, free from perfume, plastic, and chlorine; allowing your skin to breathe; using intimate washes with a balanced pH, free from sulfates or colorants; listening to your body’s signals instead of covering them up.

    At Pura Fons, we believe that every woman deserves safe, natural options that care for her well-being and the planet.


    Explore some of our most loved conscious essentials:

    Natracare Ultra Pads combine comfort with eco-conscious design.

    Buy Natracare Ultra Pads

    Breathable organic panty liners made for daily freshness. 

    Buy NatraCare Panty Liners

    Anaé® reusable sanitary pads combine eco-friendliness with comfort.

    Buy Anae Washable Sanitary Pads

    The Anaé® Monthly Cup is a reusable, eco-friendly alternative to disposable period products. 

    Buy Anaé® Monthly Cup


    Why “Organic” Truly Means Something

    Many terms are used interchangeably, but “organic” has real meaning.

    An organic product means more than the absence of pesticides or chemicals.

    It represents respect for the soil, for biodiversity, and for the natural cycles of life.

    When we choose organic pads, tampons, or wipes, we support not only our own health but also an ethical, sustainable model of production, one that refuses to turn women’s bodies into testing grounds for synthetic substances.

    Organic cotton is also biodegradable, leaving behind less waste and a gentler footprint on the Earth.



    Your Cycle Is a Dialogue, Not a Burden

    Menstruation isn’t just a monthly event, it’s an ongoing conversation between your body and nature.

    How we care for ourselves during this time reflects the respect we have for our own rhythm.

    The products we use literally become part of our bodies for several days.

    That’s why the purity of the materials is not a cosmetic detail, it’s essential for our health.

    Every woman deserves to feel comfortable, clean, and safe, without hidden compromises beneath shiny packaging.


    Change Begins With a Small Step

    Awareness isn’t fear.

    It’s power, the power to choose differently.

    To ask questions, to read labels, to talk openly with other women.

    Each small choice sends a quiet message:

    That we deserve clean products, respected bodies, and a planet that breathes with us.

    right foot print in the sand

    In Essence

    Caring for your intimate health isn’t a luxury or a trend.

    It’s a form of personal ecology.

    Because our intimate well-being cannot be separated from the well-being of the Earth.

    When we choose consciously, we protect ourselves, and the ecosystem we are part of.

    At Pura Fons, we believe true cleanliness and beauty begin from within, through small, everyday choices that respect both your body and the planet.

    That’s why we carefully select products made from pure, organic materials, free from plastic, perfumes, and hidden chemicals, so that every woman can live with confidence, in harmony with her natural rhythm.

    For us, intimate care isn’t just about protection, it’s about respect.

    For you. For nature. For the whole. 🌸

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    Simple Solutions for a Clean Life

    At Pura Fons, we create simple solutions for living well. We support a clean, conscious lifestyle — one that feels natural, nourishing, and easy to maintain. We believe that taking care of your health shouldn’t be complicated. It should feel good, do good, and fit effortlessly into your everyday life.

    - Rita Geraerts, Founder & CEO

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    38 “Aleksandar S. Pushkin” Blvd., 
    1618 Sofia, Bulgaria

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